Lombok set for growth as AirAsia intends to develop new hub

Lombok is set to grow its tourist arrivals as AirAsia confirms its intention to develop a new hub in Indonesia's West Nusa Tenggara province.

The announcement, which follows a series of post-earthquake recovery discussions is a welcomed boost for visitors and the local tourism industry, helping to realise the Indonesian Government's sustainable tourism agenda to develop '10 New Balis'.

AirAsia Group CEO Tony Fernandes said, "AirAsia will accelerate post-earthquake recovery efforts to support the communities of West Nusa Tenggara and the people of Lombok.

"The past year has been a very sad and challenging time for the people of Lombok, including the local tourism industry which has suffered as a result of the recent earthquakes. To be able to say that help is on its way is a great thing.

"In the next few months, we will be working with airports and government authorities to turn Lombok into our newest hub in Indonesia, making this commitment a reality."

AirAsia's Indonesian-affiliate expects it will base two Airbus A320 aircraft in Lombok, with plans to double existing frequency to Kuala Lumpur in Malaysia, as well as operate services to Perth, Yogyakarta and Bali.

AirAsia Indonesia CEO Dendy Kurniawan said, "Lombok is a premier holiday destination in the region and AirAsia is ready to tell the world that it is open for business.

"As an idyllic destination, Lombok has so much potential. We know that when we combine our resources and work with the tourism industry on marketing and public relations initiatives, we're able to expand the market and drive greater demand for destination Lombok."

As part of AirAsia's commitment to the communities of West Nusa Tengarra, the airline is also in discussions to develop sustainable tourism initiatives.

AirAsia commenced international services from Kuala Lumpur to Lombok in October 2012, and currently operates 7 return flights per week between Lombok and Malaysia's capital.