KLM Introduces Renewed European Product and Price Policy
KLM Royal Dutch Airlines will be introducing even more European destinations at competitive fares. With effect from 22 April 2013, KLM will be lowering its fare to €99 for 11 European destinations. KLM will then offer flights to more than 30 European destinations at this competitively priced fare. As such, KLM leads the pack in the Netherlands offering customers the broadest range of low-cost destinations.
Additionally, KLM will be separating baggage from the ticket price. This means that with effect from 22 April 2013, passengers in economy class will pay €15 for one piece of hold baggage per flight to destinations within Europe. Anyone who enjoys a relationship with KLM will be exempt. This includes customers who are - or become - members of the Flying Blue Frequent Flyer loyalty programme. This also applies to contracted Corporate Clients, BlueBiz members and passengers in possession of a fully flexible ticket (Y and B classes).
KLM is launching this renewed business model within Europe in response to changing customer behaviour: many existing passengers already travel without hold baggage in Europe. What's more, passengers increasingly want to 'customise' their journeys. This can be achieved through paid options including seat choice, more legroom (Economy Comfort) and, in time, paid lounge access. Customers are free to choose.