Holiday planning expected to soar as Australians head back to work
08-Jan-2018 Virgin Australia has confirmed that today, Monday 8 January, is expected to be one of the most popular days of the year for Australians to search and book holiday travel.
Research shows that the first week back at work for Australians is the most popular time for Australians to plan their next holiday, with most people taking their trip within the first few months of the year.
Based on travel trends from 2017, Virgin Australia believes that:
- Domestic holiday bookings will be most popular in the second week of January, with Sydney, Hobart, and Byron Bay as the top destinations.
- Internationally, Australians are most likely to book holidays to Los Angeles or London.
- Beaches, islands and camping related travel searches are most popular at the start of the year.
- In good news for employers, most Australians will use their lunch breaks between 12pm to 3pm to search and click through for travel ideas.
Virgin Australia General Manager Network and Revenue Management, Russell Shaw, said "We see an increase in bookings this time of year when Australians return to work and miss that holiday feeling. The Virgin Australia Holiday Hangover Cure Sale will help ease symptoms and make this week a little bit easier for Australians."
The Holiday Hangover Cure Sale includes up to 30 percent off selected Virgin Australia international and domestic routes including one way flights from Melbourne to Sydney starting at $89 and from Sydney to the Gold Coast from $85, and return flights from Melbourne to Hong Kong from $616 and Sydney to Los Angeles from $1107 plus many more. The sale launches today, Monday 8 January, and finishes on Sunday 14 January.