Groupon Adds Frontier Airlines FRONTIER Miles℠ to Loyalty Program

Groupon (NASDAQ: GRPN), the global marketplace for local services, experiences and goods and Points (TSX:PTS) (NASDAQ: PCOM), the global leader in powering loyalty commerce, announced an expansion of Groupon's existing loyalty program--which incentivizes customers with airline miles and hotel points for making purchases on Groupon--to include Frontier Airlines FRONTIER Miles℠. Starting today, Groupon's loyalty program, powered by Points' Loyalty Commerce Platform, allows U.S. users to earn up to 5 FRONTIER Miles per dollar spent for buying eligible Groupon deals. New users of Groupon can earn up to 1,000 FRONTIER Miles when they complete their first purchase.

"We're thrilled to add Frontier--one of the biggest names in air travel--to our list of loyalty partners, providing even more value and incentive to shop our wide selection of unforgettable local experiences, amazing travel deals and top consumer gadgets," said Paul Koura, director of affiliate and student marketing, Groupon. "With the holiday shopping season rapidly approaching, now's a great time to start crossing people off your list while earning something for yourself to use on that much needed post-holiday rest and relaxation."

To take advantage of the new loyalty offering, Groupon users can visit www.groupon.com/programs/loyalty and click on the FRONTIER Miles logo to earn miles for Groupon purchases. Next, they create or log in to a Groupon account. After logging in, users enter their loyalty program membership number and confirm they agree to the terms and conditions. Finally, they receive a unique promo code that they enter with every eligible purchase to receive credit for FRONTIER Miles.

"In conjunction with the introduction of our recently reimagined FRONTIER Miles program, Frontier is excited to add Groupon as a partner that will make earning awards even easier for our customers," said Tommy Langhauser, manager of loyalty and partnerships, Frontier Airlines. "Groupon and Frontier are a natural fit and both appeal to a broad spectrum of consumers who seek a good value. A partnership with Groupon means that we can make travel even more affordable for flyers."

Through one straightforward integration with Points' Loyalty Commerce Platform, Groupon has gained managed transactional access to industry leading loyalty programs. Points service enables Groupon to leverage loyalty platforms as a tool to drive increased engagement and new member acquisition.

"We are thrilled to be able to deepen loyalty and engagement opportunities for Frontier Airlines, a company that is constantly focused on enhancing the benefits of their loyalty offering to its members," said Barry May, GM of platform partnerships at Points. "By bringing together Groupon and Frontier Airlines, we are helping to make our partners' programs more valuable - while giving their members an additional way to earn miles for something they do frequently."

With the addition of Frontier Airlines FRONTIER Miles, the eligible travel rewards programs in Groupon's loyalty program include American Airlines AAdvantage® and through Points' Loyalty Commerce Platform: Alaska Airlines Mileage Plan™, Choice Privileges®, IHG® Rewards Club, JetBlue's TrueBlue Program and La Quinta Returns™.

The earnings system for Groupon's loyalty program is as follows:

Airlines

• New customer bonus for local purchase of $30 or more = 1,000 miles
• Local = 5 miles/dollar spent
• Getaways = 4 miles/dollar spent
• Goods = 3 miles /dollar spent

Hotels

• New customer bonus for local purchase of $30 or more = 2,000 points
• Local = 10 points/dollar spent
• Getaways = 8 points/dollar spent
• Goods = 6 points /dollar spent