Finnair study: Finns want to reduce the CO2 impact of flying, prefer direct measures such as biofuel

Finnair conducted a consumer research study during summer 2018 to find out what Finns think of the different ways to reduce or compensate emissions resulting from aviation. According to the study's results, the majority of Finns are ready to pay to reduce the emissions caused by air travel, but want the proceeds from possible additional charges to go directly to environmental work. Responsible travel is thus increasingly important for Finnish travelers.