Finnair revamps its business class with a Nordic touch
05-Dec-2017 In conjunction with its annual Press Day, Finnair has today announced the launch of a new business class service concept and new Marimekko design elements for both cabin classes, celebrating its Nordic roots and offering customers a unique Nordic customer experience.
Personal service with dedicated crew
Inspired by pure essentials, Nordic design and meaningful encounters, Finnair's new service concept will offer a wider range of dining and wine options, served on-demand and at a customer's preferred time, just as if you were in a restaurant.
"More than ever, our Business Class customers enjoy the opportunity to customize their travel and dining experience," says Piia Karhu, Senior Vice President of Customer Experience at Finnair. "Our objective is to create an unspoken bond with our guests, every time they fly. We have dedicated cabin crew personnel for business class passengers, providing a more individual service, with the aim of setting new standards for comfort and overall well-being onboard Finnair flights.
As part of its new concept, Finnair is also introducing the classic Finnish tradition "Kahvikutsut" - a coffee serving with seven different treats - for long-haul flights departing Asia in the morning. This exclusive coffee service allows customers to spend quality time enjoying traditional Finnish treats like Carelian pies, cinnamon buns, coffee cake and traditional Finnish chocolates between the two meal services.
Finnair's new business class service concept will commence as of February 7, 2018, on flights to Seoul, Tokyo and Shanghai, with a gradual roll-out of the remaining long-haul destinations during the spring and summer.
Renewed textiles and Marimekko patterns for both classes
Finnair will also bring the feeling of the Nordics to the cabin interior of Finnair A350 aircraft with new cabin textiles and amenities, including new simple and stylish seat covers, and pillows, blankets and chinaware with prints from the iconic Finnish design house Marimekko.
"With Nordic-inspired design throughout the entire cabin, our aim is for our guests to be treated to a travel experience that sooths the senses and clears the mind," says David Kondo, Head of Cabin Interior Development at Finnair. "Our new seat textiles and comfort amenities have a fresh and modern aesthetic that is inspired by Nordic homes and landscapes. "The new interior elements are rolled out to Finnair's Airbus A350 aircraft in phases during 2018.