Delta launches virtual queuing to let customers know when their seat – not just their flight – is bo
Delta launches virtual queuing to let customers know when their seat - not just their flight - is boarding
- New feature is part of the Fly Delta app transformation into a digital concierge
- Launch comes on heels of the global airline's vision for the future of travel outlined at CES 2020
Delta customers are now being notified when their seat is boarding - not just their flight - thanks to virtual queuing going live this week on the Fly Delta app.
"We continue to put boarding under the microscope - looking at how technology can help alleviate some of the crowding at the gate that all of us have experienced," said Rhonda Crawford, Vice President - Global Distribution & Digital Strategy. "Customers have told us that being notified when their seat is boarding will help reduce the stress of that experience."
Virtual queuing is akin to being notified by a restaurant with a pager when your table is ready, so you can relax close by instead of waiting at a crowded entrance or lobby. It comes on the heels of the global airline sharing its vision for the popular Fly Delta app to transform into a digital concierge from CES 2020 - the planet's largest tech stage.
Virtual queuing adds to recent Fly Delta upgrades like integrating real-time TSA wait times in Seattle and New York - LaGuardia, offering pre-select meals and launching international auto-check-in - all designed to make travel more personal and seamless.
Delta will continue using the same boarding order and associated colors launched in January 2019, that reflect the branded fare purchased, while still prioritizing customer loyalty.
This is just one step in the Fly Delta app's transformational journey into a digital concierge that anticipates customer needs, offers convenient services like a ride to the airport and delivers thoughtful notifications, keeping customers moving seamlessly on their journey.
From the CES keynote stage, Delta's CEO Ed Bastian shared that customers have told Delta they want Fly Delta to become their 'home base' for managing their travel day - and that's why the app is evolving to become the ultimate travel companion for all points of the journey.