Copa Airlines Selects Farelogix Technology for Enterprise Retailing
Complete Farelogix Airline Commerce Gateway to power omni-channel retailing and NDC
Farelogix and Copa Airlines announced today that the complete FLX Airline Commerce Gateway has been selected by Panama’s flag carrier to deliver enterprise merchandising and distribution capabilities across all channels.
The FLX Airline Commerce Gateway is a production-proven technology platform that enables airlines to achieve total content control in full alignment with NDC. It is comprised of fully integrated and optimized components for airline-controlled distribution, merchandising, and retailing across channels. It will enable Copa to dynamically create and optimize multiple tiers of airline offers including schedules, availability, merchandising, and shopping/pricing, using technology that is performant-built for airline retailing and that operates independently of the airline’s PSS. Copa will also adopt FLX Open Connect, which provides an NDC-enabled API capable of serving all channels with full orchestration for offer and order management, ticketing, ARC/BSP, and more.
“By controlling our offer and putting it in the hands of our customers and distribution partners we can maximize the value we deliver in today’s hyper-connected marketplace,” said Ricardo Sotelo, Director of e-Commerce at Copa Airlines. “With Farelogix as our technology partner, we gain control and flexibility over our product offering allowing us to present our customers with a better shopping experience.”
“Our technology was built for omni-channel retailing and NDC,” said Jim Davidson, CEO of Farelogix. “By working with Copa at the enterprise level, we can ensure they have exactly what they need to differentiate their content, personalize their offers, and provide customers with greater choice.”
Copa’s initial implementation of the FLX Airline Commerce Gateway will initially focus on the airline’s website, with the complete roll out of retailing and NDC capabilities across all channels by 2020.