16-Aug-2016 9:23 AM

Boeing Blog: New livery

Direct News Source

15-Aug-2016 We had a lot of reasons to celebrate a recent delivery to Belavia. The airline took its first 737-800 purchased directly from Boeing, which came with a new fresh, modern livery.

Airline employees, media and citizens of Belarus greeted the airplane when it landed today at Minsk National Airport.

The new livery is the result of a collaborative effort between Belavia, Boeing and the design firm Teague. Before creative concepts were drawn, Boeing's Airline Partnership Marketing team and Teague provided guidance and training through a series of brand workshops.

The logo was inspired by the cornflower ("Valoshka" in Belarussian), which is a national symbol of Belarus- representing beauty, friendship and prosperity. The airplane's interior combines a blend of cornflower blue, light grey and white with the Boeing Sky Interior lighting.

The airline's rebranding is closely timed with an expansion of its fleet and route network. Belavia is one of the fastest growing regional airlines in Central Asia and Eastern Europe.

Congratulations to Belavia on this special airplane.

Source: Randy's Journal

Author: Randy Tinseth, vice president, marketing for Boeing Commercial Airplanes in Seattle.