Australian Minister for Trade, Tourism and Investment: Growing Australian tourism
Australia's tourism leaders will develop a bold vision for Australian tourism to ensure the industry keeps attracting record numbers of visitors and creating jobs.
Supported by the Turnbull Coalition Government, the Beyond Tourism 2020 Steering Committee has been established to attract an even greater share of the world's 1.3 billion international travellers. Doing so will create new Australian jobs.
Australia is currently enjoying record numbers of international and domestic travellers who are staying longer and spending more. In the year ending September 2017, tourists spent a record $125.3 billion.
To grow this further, Australia needs to develop a new long-term vision for tourism, encouraging innovation, harnessing new technology and reducing red tape that will offer a world-class experience for travellers.
With a growing Asian middle class right on our doorstep, Australia is positioned at the epicentre of future tourism growth.
That is why the Turnbull Coalition Government has brought together Australia's most experienced tourism leaders to shape the beyond Tourism 2020 strategy. This will ensure we continue to grow visitor numbers and their expenditure, driving economic growth and creating new Australian jobs.
The Committee, chaired by former Sydney Airport CEO Kerrie Mather, first met today and will report its findings to the Government in 2018.