Amadeus: How focusing on the customer experience helps TAP Air Portugal increase revenues

Since 1945, TAP Air Portugal has striven to provide our customers with the best possible travel experience. This begins with their first contact with our airline, usually when shopping for a flight, which is why it is important for us to be able to deliver excellent service across all channels. Thanks to a bespoke development of Amadeus Airline Fare Families, we've been able to implement TAP branded fares in both our direct and indirect sales channels, giving our passengers consistent access to our products and services.