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ALL ECONOMY SEATS, ALL FLIGHTS: VIRGIN AUSTRALIA GROUP DROPS LARGEST EVER VELOCITY PROMOTION ON MILL

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ALL ECONOMY SEATS, ALL FLIGHTS: VIRGIN AUSTRALIA GROUP DROPS LARGEST EVER VELOCITY PROMOTION ON MILLIONS OF REWARD SEATS WITH NO BLACKOUT DATES

  • Velocity Frequent Flyer has launched its largest ever Reward Seat offer with over five million Economy seats up for grabs.
  • For two days only, the promotion will see every available Economy seat on the Virgin Australia domestic network for travel between 1 December 2021 and 31 March 2022, available to book as Economy Reward Seats using Points and there’s no blackout dates.^^
  • All eligible Virgin Australia Reward Seats will continue to earn Status Credits for travel until 31 March 2022^ as part of an ongoing loyalty promotion. Read more.
  • Velocity is also offering a 20 per cent discount on Points purchases between 1,000 and 100,000 Points until 17 December 2021** to help members get to their next reward faster.
  • Velocity is experiencing a shift in consumer confidence, with billions of financial services points transferred to Velocity since 1 November 2021 and Reward Seat bookings to some popular holiday destinations at levels higher than pre-COVID.
  • Virgin Australia is continuing to offer booking flexibility for Points bookings, to change or cancel with no fees, available for domestic travel up to 30 April 2022*.
  • Velocity membership is free. Join at velocityfrequentflyer.com

Virgin Australia Group has today thrown out the rule book for two days only, with Velocity members able to redeem their Points on any available Economy seat on the airline’s domestic network, on all flights operated by Virgin Australia departing between 1 December 2021 and 31 March 2022.^^
 
In what is Velocity’s largest ever consumer Reward Seat promotion, millions and millions of Economy Reward Seats with no blackout dates will literally be up-for-grabs, with Velocity members having until midnight this Tuesday 23 November 2021 to book.
 
Virgin Australia expects Economy seats will sell fast, particularly for travel over the popular Christmas and summer holiday period, when more state and territory borders are expected to be open. Reward Seats will be available for as little as 7,800 Points plus taxes, fees and carrier charges**.
 
Plus, until 17 December 2021, Velocity members will receive a 20 per cent discount with Points Booster when they purchase between 1,000 and 100,000 Points,** so members can top up their Points balance, to get to their next reward faster.
 
As part of an ongoing loyalty offer, Velocity members will continue to earn Status Credits on Reward Seats when they fly on eligible Virgin Australia flights by 31 March 2022,^ making it easier than ever before to climb the Velocity Status ranks.
 
Commentary
 
Velocity Frequent Flyer CEO, Nick Rohrlach said Velocity is introducing new and exciting ways to make it easier for members to use their Points.
 
“This is a Reward Seat frenzy at a scale not seen in our history and our biggest ever Velocity consumer promotion,” said Mr Rohrlach.
 
“We’re literally turning every available Economy seat across the Virgin Australia domestic network into a Reward Seat for the next 48 hours. This means we're essentially making every Virgin Australia domestic aircraft a Points Plane.
 
“There will be more than five million Reward Seats available from today, for Velocity members to book using their Points, which is great news for our members who are planning on travelling between now and early 2022.
 
“Velocity members will be able to choose their preferred flight, and any available Economy seat that can be purchased with cash, will also be available as a Reward Seat using Points, and there’s no blackout dates – not even for the night before Christmas!
 
“We’re putting the power back in Velocity members’ hands to use their Points, their way, in this promotion. If they want to take a flight, they can choose the flight that best suits them. If they don’t have enough Points for their reward, then they can buy Points with Points Booster with a 20 per cent discount.
 
“We’re an airline that does things differently, and this is a really great example of how we are reinventing what it means to be a Velocity member and just how easy it is to use Points.
 
“We’re also extremely focussed on bringing more value to our members, whether that’s through our long list of everyday earn partners, or offering some of the lowest priced redemptions seats in the market.
 
“Velocity Points make it possible,” he said.
 
Commenting on the recent shift in Velocity member redemption behaviour, Mr Rohrlach said “We’re seeing a huge positive shift in member confidence as we inch closer to a new normal.
 
“In the last fortnight we’ve experienced a phenomenal result from our November Points transfer campaign, with billions of financial services points transferred into Velocity, which is equivalent to pre-COVID levels.
 
“Reward Seat bookings on the Melbourne-Sydney-Brisbane triangle are once again the most frequently booked services using Velocity Points with over 100 million Points redeemed on these services in the past fortnight.
 
“It’s clear that members are using Points for beach holidays, with flights to Cairns and the Gold Coast more popular for Points bookings than pre-COVID. Unsurprisingly, services between Perth and Broome are more popular than ever for Points redemption bookings, which is consistent with the current WA border restrictions,” he said.
 
Velocity Frequent Flyer has more than 10 million members and has launched a number of promotions to reward loyalty since the Virgin Australia Group was re-launched last year, including extending all Velocity Platinum, Gold and Silver memberships until at least June 2022.
 

This press release was sourced from Virgin Australia on 22-Nov-2021.