1 MILLION LEADS TO SOUTH AUSTRALIAN TOURISM OPERATORS

In a year when events were cancelled and planes were pulled from the sky, South Australian tourism operators saw a record-breaking number of bookings and inquiries via the state's key tourism portal, southaustralia.com. Despite bushfires, drought and pandemic, the South Australian Tourism Commission recorded just over 1 million direct leads to South Australian tourism operators for the financial year 2019/20 - an increase of nearly 60 per cent on the previous year, with over 630,000 leads in 2018/19.