The Singapore Airshow - subdued sales, but in the heart of the world's most vibrant market
As the 2018 Singapore Airshow kicks off on 6-Feb-2018, it may seem at first sight to have a relatively minor role, at least as measured by attention grabbing order numbers. They are few.
Competition from other airshows, most notably Dubai, has been compounded by the fierce competition between Airbus and Boeing to get runs on the board in 2017. So, for example, instead of waiting till a major airshow to make announcements, the big two went to great lengths to hustle in a rush of orders in Dec-2017.
However, the Singapore Airshow is still the biggest airshow in Asia Pacific and provides an opportunity for suppliers from around the world to promote opportunities in this exciting and high growth market.
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