Swoop is a Canadian proposed ultra low cost carrier to be headquartered in Calgary, AB. The start-up is a proposed venture by WestJet, a response to growing competition in the price-sensitive market following the introductions of low cost Canadian brands such as FlyToo (previously branded as Jet Naked), NewLeaf (acquired by Flair Airlines) and Canada Jetlines. Announced on 27-Sep-2017, Swoop plans to operate with a fleet of 10 Boeing 737-800 aircraft configured with 189 seats in a single class structure. WestJet will headquarter Swoop in Calgary to enable the new airline to share infrastructure and services with the parent company - including human resources and service operations. The start-up plans to launch on 20-Jun-2018.
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