Low Cost Carrier
IATA: n/a
ICAO: n/a


PLAY is the proposed Icelandic carrier expected to launch in Summer 2020 using A321 aircraft. The startup plans to commence low cost services to destinations in the United States and Europe, filing a void in the nordic market vacated by the recently bankrupt LCC, WOW air. PLAY, previously known as WAB air, was founded by former WOW air executives, with Avianta Capital holding a majority stake in the new venture.

On 22-May-2020, PLAY CEO Arnar Már Magnússon said the company's launch date has been delayed due to coronavirus, however it is now in the final stages of preparing to launch the company. The company has negotiated with unions for employee collective bargaining agreements and hopes to obtain an operating licence soon.

In Nov-2020, the start-up advised it is expected to delay the commencement of operations to 2Q2021 due to the ongoing COVID-19 pandemic.

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