Who Will Win The Greatest Wallet Share Over The Next Five Years?

LCCs are constantly looking at finessing their retailing and merchandising strategies – whether it’s during the booking phase, pre flight or onboard, with relevant, timely offers that are easily accessible (preferably via mobile) and easy to pay for. This is especially important in today’s digitalised environment, where onboard connectivity is virtually a must have and almost as critical for the traveller as getting to the destination. 

The question remains, who will win the greatest wallet share over the next five years? Airports, or airlines – or someone else? Who is poised to win the greatest share of the travel retail market?