Virgin Australia Talks Being The ‘Challenger Brand’ In New Zealand, And International Opportunities

Virgin Australia Airlines group executive Rob Sharp, speaking at CAPA Airline CEOs in Sydney, stated (06-Jun-2018) the end of its partnership with Air New Zealand, and the announcement of a new Air New Zealand/Qantas codeshare agreement, means the carrier will be the “challenger brand” in the country. Mr Sharp said Virgin Australia will undergo a “network shake up” in New Zealand, including adding two new routes. He added there will be a “headline increase in capacity” building on its existing share of the market and the Virgin Australia brand presence in New Zealand will “certainly rise with this change”.