The Future Role Of Big Data In The Airline System

Whereas Session 1 has looked at the likely evolution of the present system, and the issues involved in that, Session 2 will cover the new external forces that are beginning to emerge that will challenge the fundamentals of the airline system. These potential challenges to the system are emerging very rapidly. As more organisations invest heavily in big data and in using that data to develop granular profiles of millions of travellers and would-be travellers, the old arguments about who owns the passenger become moot. Amazon for example has spent USD3 billion in the past three years in the data analytics area. For individual airlines - even the more enlightened ones - to engage and invest on this scale is unthinkable. This panel will seek to expose in detail the nature and scale of these developments as they affect the airline industry, as a preface to tomorrow’s boardroom session, which will explore potential airline responses to the new forces. Moderator: Troovo, CEO (and President of ACTE), Kurt Knackstedt Panel: 

• Amadeus, Senior Value Engineer, Travel Intelligence, David Stoyle
• Booking.com, Director Partnerships EMEA, Toni Raurich Marcet
• easyJet, Group Director Strategy & Network, Cath Lynn
• Farelogix, President & CEO, Jim Davidson
• IAG, CEO, Willie Walsh
• Skyscanner, Director Business Development, Hugh Aitken