Technology in focus: How AI is shifting the technology and distribution landscape for aviation and travel

In this two-part session, experts will explore the shifting distribution landscape and examine what changes and improvements are being delivered and promised by new AI technologies.

Session Format: This session is designed to provide comprehensive insights into both the changing distribution landscape and AI adoption in travel:

• The Shifting Distribution Landscape: With the global distribution landscape now more complex and fragmented than ever, this segment will explore the key trends that have tilted the balance in the travel ecosystem. Experts will look at how changing consumer expectations, channel proliferation, technology diffusion and new retailing opportunities are changing the state of play for the sector..

• The Impact of AI on Aviation and Travel: Chatbots, large language models, intelligent personalised agents and AI-powered data analysis and content curation are redefining how we research, plan, book and manage our travel. This segment will examine how consumers, as well as aviation and the travel sector at large, are embracing AI and what it means for travel retailing and beyond.