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Technology and AI – Full speed ahead or time for some perspective?

In the last few years there have been few topics as talked about, and perhaps few as misunderstood, as artificial intelligence (AI). The technology is already being implemented across the entire aviation ecosystem. While the scale of adoption is small, it is growing rapidly, and so are the missteps in application.

  • AI is already in use in chatbots, revenue planning, automation, sales & distribution and more. What are the immediate use cases for the technology?

  • Use of AI chatbots has already publicly backfired for a number of airlines. What are the drawbacks in turning sections of customer service to automated and often unmonitored systems? How does AI change the traveller-provider interaction?

  • Airlines have begun to move away from PSS to Offer & Order and more will embrace this journey. Is it time for a long-term look at what the technology is going to do to the sector?

  • The digitalisation journey can be complicated. How can AI simplify the increasing streams of valuable data and enhance personalisation and engagement?

  • Do we need to be taking a wider view on the technology and the risks and benefits that come with it?

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