Strategy For Promoting International Tourism To Colombia And The Role Of Alliances With Airlines

Colombia developed a new strategy for promoting international tourism and increased the country’s international connectivity.

• In what way is the context of the country’s connectivity evolution contributing to growth?
• What was done? / Why was it done?
  • Airports infrastructure and investment
  • Lowered taxes at Cartagena’s airport
  • Decentralisation of international connectivity
• What is the current (and intended) perception of international airlines towards Colombia?
  • new peace context
• What is the role of alliances with airlines in the development of international tourism?
• Has the initiative already been successful?

Moderator: MW Travel Consultancy, Principal, Martin Warner
Panel Members:

Copa Airlines Colombia, CEO, Eduardo Lombana
ProColombia, President, Felipe Jaramillo
VivaColombia, Founder & CEO, William Shaw