Recorded at Airlines in Transition

Star Alliance CEO Update

Name: Star Alliance CEO Update
Uploaded: 2016-03-22T03:26:28.000+11:00
Description: Star Alliance CEO Mark Schwab reflects on the role of global alliances and the growing importance of joint ventures within them. He explains the value of locating Star member airlines in the same terminal at airports, with particular reference to Heathrow Terminal 2 and plans at Los Angeles. He also explains the advantages of joint marketing by Star airlines.

Star Alliance CEO Mark Schwab reflects on the role of global alliances and the growing importance of joint ventures within them. He explains the value of locating Star member airlines in the same terminal at airports, with particular reference to Heathrow Terminal 2 and plans at Los Angeles. He also explains the advantages of joint marketing by Star airlines.

Want More News Like This?

CAPA Membership provides access to all news and analysis on the site, along with access to many areas of our comprehensive databases and toolsets.

Find Out More