Standing Out From The Crowd: Air Travel Has Become Commoditised – Or Has It?

Disrupting ‘sameness’: What can airlines do to differentiate and create new customer value propositions? Owning the customer journey: Do airlines have to become shrewd retailers to maximise revenue from every seat? Getting the right internal structure to shift data from the IT geeks to the business strategists: Airlines are sitting on mountains of data and discovering a strategic opportunity