Recorded at CAPA Americas Aviation Summit, 11-12 Apr 2016

Standing Out From The Crowd: Air Travel Has Become Commoditised – Or Has It?

Disrupting ‘sameness’: What can airlines do to differentiate and create new customer value propositions? Owning the customer journey: Do airlines have to become shrewd retailers to maximise revenue from every seat? Getting the right internal structure to shift data from the IT geeks to the business strategists: Airlines are sitting on mountains of data and discovering a strategic opportunity
Moderator: McKinsey & Company, Partner, Will Coleman
Panel Members: 
  • ADARA, SVP Business Development, Tobias Wessels
  • Allegiant Travel Company, SVP Planning & COO, Jude Bricker
  • Chubb, SVP Global Head of Travel Insurance, Alex Blake
  • Hertz Global Holdings, VP of Merchandising & Ancillary Revenue, W. Brian Casebolt
  • Travelport, VP Americas, Chris Engle

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