South Australia Tourism Commission Update – Direct Access To North America Remains Primary Network Gap

South Australian Tourism Commission chief executive officer Rodney Harrex describes North America and in particular the US market as the state’s primary “aviation gap” with visitors arriving via cities on Australia’s and diluting visitor expenditure in the state. He acknowledges nature tourism and the state’s food and wine proposition  are key attractions and notes that by working in partnership with Adelaide Airport, the business community and other areas of government to identify the right airline partners, that the state has already exceeded its 2020 Chinese arrivals target.