Loading
Recorded at CAPA Asia Aviation Summit 2015, 23-24 Nov 2015

Ripening Peach: Heading for Peach “4.0"

Peach, CEO, Shinichi Inoue

Transcript

Shinichi Inoue:Good morning, ladies and gentlemen. My name is In oue from Peach Avi ation. First of all, so I 'd like to say thank you, Mr. Peter Harrison and all other panelists, for selecting Peach as CAP A Asia Pac ific Low C ost Airl ine of the Year 2015 last evening. Thank you very much. And of course, I 'd like to express my deepest gratitude to all people supporting Peach today. So I 'd like to touch on the background of why Peach is successful in the, in the international market. Peach started as a joint venture of 3 professionals aiming to be a global company from birth. The first partner is a professional of Asia, First Eastern. First Eastern is a Hong Kong based private equity fund led by Mr. Victor Chu. The second partner is a professional of innovation, IN C J. IN C J stands for Innovation Network Corporation of Japan, a unique investment fund aimed at promoting innovation and enhancing the value of business in Japan. The third partner is a professional of flight operation, AN A Hold ings. However, Peach is not a subsidi ary company of AN A, so, but an equity method affiliated company. So we can make any decisions by ourselves independently. This is our corporate philosophy and vision. I believe that, so corporate philosophy and the corporate vision are very important to achieve sustainable growth. Peach philosophy. Peach serves as a bridge which promotes the exchange of people, ideas, information, and cultural understanding. Peach vision. We have 3 visions. Network ing Asia. The second one is the lowest cost airline. The last one is a great place to work. So which means to establish a happy and joyful working environment for employees and partners as well. Yes, that is a platform for brid ging Asia. Here is the Peach branding positioning platform for brid ging Asia. So to realize Peach brand positioning, we have 5 elements, 5 value elements. The first one is uncom prom ising safety. Second one is affordable prices. Third one is caring people. Fourth one is Japanese quality. So as the first Asian brand from Japan, we will consistently pursue Japan quality to all services and Our products to satisfy customers' expectations. The last one is brid ging Asia. So I have some more news I would like to share with you. So this year, a survey was conducted in Taiwan asking the most favorite L CC brand. According to the report of Apple Daily, Peach was ranked as number 1. As of today, we operate 9 international routes and 13 domestic routes to realize platform for brid ging Asia, which is the fastest expansion among Japanese airlines. So we will never stop expanding our platform brid ging Asia. So these are the examples of fair comparison for international flights. As you can see, we offer fa res at half or one third of full service carriers through the year to win in the market. This is our operational performance of fiscal year 2014. On top of our most important policy, safety comes first. And then we achieved number one completion factor in Japan. And we marked the fastest record in carrying over 11 million passengers only 3. 5 years after inaugural flight. And we marked number one in load factor, 84. 9 %. And we marked the highest load factor in this summer. We achieved surplus on a single year basis just after 3 years of inaug uration. So now we can see our clearing of cumulative losses this year. This is my major mission for this fiscal year. Just after 5 years of inaug uration in this high cost Japan, no safety, no business. No profit, no business. As we are selected as Global Growth Company by World Economic Forum, Peach participated in the Table for Two program by preparing calorie off set menu as in flight meal as the first L CC in the world. Peach will never be an airline just carrying people from A to B. Peach would like to be a part of community at our destinations. In addition, our destinations' local special ties, special ties are featured in the in flight menu. For example, tak oy aki, you know, and ok onom iy aki from Osaka are very popular among Peach customers, even among foreign customers. This is also an activity to become a part of the community. Okay, now let 's talk about the innovation of Peach. Insp ired by masterpiece of Frank Ge h ry, such as chairs made of cardboard, or a package of iPhone. Peach proudly presents this masterpiece, Smart Design Check in K ios k. We introduced new check in machines with a smart design created by architects last month. With large sized monitor screens to cut down on total time required at airport, including waiting time. Card board is used for our exterior to realize cost reduction through lighter weight and advertisement placement. Now you can see the new check in machine at Term inal 2 of K ans ai International Airport. Everyone, have you ever heard of Industry 4. 0? It is a concept born in Germany. Mainly for manufacturers. There are 4 keywords to speak of Industry 4. 0: mass customization, serv ital ization, smart factory, and big data. But is Industry 4. 0 only for manufacturers? The answer is no. Peach has already started discussions to establish Peach 4. 0 from the existing Peach 3. 0. Peach times 4. 0 equals infinity, we believe. We believe Peach 4. 0 will bring an industry revolution into airline business. Peach will be an innovative airline like Uber, Peach will be an innovative airline like Airbnb by utilizing the cutting edge technologies of Japan. Top secret. Innov ations such as super sensing technology or AR, augmented reality technology, will be one of the key in developing Peach 4. 0. But details are top secret. Sorry. But stay tuned to Peach 4. 0. Okay, so an innovative airline like Peach has been highly evaluated to receive honorable awards like this. So the Global Growth Company of World Economic Forum for the first time as L CC. Superior Products and Service Award Grand Prix 2013 by Nik ke i newspaper, and Cont ribution Award 2014 by Taiwan Tour ism Bureau. It was selected as one of 7 advisors to the cabinet committee to discuss the next tourist policy of Japan. I 'm here, just in front of Prime Minister. Thank you. So ok ini means thank you in Osaka dialect. We will keep flying as an un ord inary airline. Thank you very much. See you again.

Want More News Like This?

CAPA Membership provides access to all news and analysis on the site, along with access to many areas of our comprehensive databases and toolsets.
Find Out More