Qantas: Evolution of a “Hybrid” Airline Group

The Qantas Group has undergone sweeping change, brought on by massive disruption in its core international markets and new airline entry of low-cost competition amid the forces of liberalisation. The group’s responses have become models that many airlines seek to emulate. They have included the pioneering establishment of the Jetstar LCC businesses, development of a vibrant frequent flyer programme, a unique internal management structure, a deep Middle East airline partnership and an unswerving focus on the corporate traveller. As a prelude to a wider panel discussion, Alan Joyce will discuss the components of this comprehensive strategy and how it has positioned the Qantas Group for the next wave of industry transformation.