PLAY CEO Birgir Jonsson at CAPA’s Airlines in Transition 2022 summit

Birgir Jonsson, CEO of Icelandic start-up PLAY, witnessed the pressures of running an airline during his time at WOWair. Now, taking the positives from that operation and learning from the mistakes he believes PLAY will prove more successful serving Europe and North America from Iceland as well as bringing a low-fare option into the trans-Atlantic market through its mid-Atlantic home. The executive spoke to CAPA TV on the sidelines of the CAPA Airline Leader Summit - 'Airlines in Transition 2022’ about latest industry trends, the start-up of the carrier, the operational efficiencies of the A320neo and A321neo in the markets being served, using Iceland’s location to its advantage, how low-fares are key to its strategy, the need for additional peak capacity at airline’s Keflavik International airport hub, digital transformation in the industry and keeping control of the consumer, and the growing importance of sustainability. 

CAPA Events are hosted in key markets around the world and attract the highest calibre of thought leaders and decision makers in the aviation and travel industry. Delegates are provided with unprecedented access to the latest data, insights and trends from our global team, in addition to valuable networking opportunities with executives across all sectors of the aviation and travel industry. Review CAPA’s full events calendar here.