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Recorded at CAPA Airline Leader Summit World, 11-12 Dec 2025

Partnerships - Airlines working with non aviation businesses

This dynamic session brings together industry leaders to discuss the transformative potential of partnerships between airlines and non-aviation businesses. Featuring insights from Angus McDonald, Co-Founder & CEO of Cover Genius, and Anko van der Werff, CEO of SAS, the discussion will delve into how airlines are leveraging cross-industry collaborations to enhance customer experiences, diversify revenue streams, and drive innovation.

Key topics include:

  • Strategies for building successful partnerships with non-aviation sectors such as insurance, technology, and retail.
  • Real-world examples of impactful collaborations that have reshaped customer engagement and ancillary revenue models.
  • Challenges and opportunities in forging alliances that align with airline goals and customer expectations.
  • Future trends in cross-industry partnerships and their role in the evolving aviation landscape.

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