Once The ‘Pride Of Africa’, A Restructured And Reborn South Africa Airways Is On A Journey Back To Profitability

As he outlines the national carrier’s own development, South African Airways Group CEO Vuyani Jarana believes the limitations of transport services in Africa are continuing to hold the continent back in terms of trade and connectivity. In a market where the geographic scale of Africa represents a challenge, and effectively can be viewed as a “continent of continents” he suggests new business and commercial models must be developed to suit Africa. He says revolution in air transport will require more than just regulatory change and governments must appreciate the economics of the aviation sector and the impact of excessive charges and taxes. But, such reform policies are not easy for governments to implement unless they are provided with clear economic models of the benefits of air travel.