Loyalty in the midst of a crisis - Singapore Airlines

The Coronavirus pandemic is causing havoc in the airline industry. Loyalty programmes are helping airlines navigate the storm in various ways, with a strong focus on generating liquidity. Recent disclosures by some of the world’s largest airlines project that their programmes are more valuable than the core airline.

This projection and the ongoing crisis could be a catalyst for seismic change for loyalty programmes.

• How are loyalty programmes adjusting to the non-flying reality?
• How are programmes utilised by airlines for the three categories of revenue raising?
• What is the value of programmes compared to airline values?
• Can loyalty programmes survive without the airline? 

Speakers:

• On Point Loyalty, Managing Partner, Evert de Boer
• Singapore Airlines, VP Loyalty Marketing, Ryan Pua

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