Improving The Stickiness Of The Airline Product Through Innovation

Combatting commoditisation is a constant battle. But there are many peripheral areas – most effectively around FFPs – available to airlines to expand their offerings. The list is long, and there are many variations on the theme, all of them involving direct additions to revenue, but more importantly capturing the loyalty of the passenger.

Moderator: On Point Loyalty, Managing Director, Evert de Boer


  • Amadeus, Senior Manager, Solution Management, Luca Balbiani
  • Amazon Web Services, Head, AWS Travel, Massimo Morin
  • Lufthansa Group, Manager Passenger Experience Design, Ole Lindner
  • Saudia, VP Sales, Richard Nuttall
  • Volantio, CEO, Azim Barodawala

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