IATA Update
IATA Regional Director Financial and Distribution Services for the Americas Alicia Lines discusses how emerging technologies fit into the NDC framework, GDS endorsement of NDC and also provides an update on NDC adoption in the Americas.
Transcript
Alicia LinesWell, I think NDC factors into bringing those new technologies to the airline business and being able to take advantage of all these new technologies, and become a more competitive industry and become the digital airline of the future. If we don't have NDC capability within the airlines, it's going to be very difficult to be able to implement the new technologies and be able to compete.
Well, in North America, despite most of the North American carriers have already embraced NDC and have been NDC certified at this point. We are currently working, and this is probably one of our most important endeavors towards this year; is getting the Latin American carriers certified. The big Latin American carriers are already planning on being NDC certified, so we look forward to their certification in 2018 and 2019 and get them ready to compete at a global level.
Well, I'm happy to say that they have come full circle. They're ready to be NDC certified as well. The three big GDS', one has already certified earlier this year. The ones will be certified by the end of the year, so I'm sure with their support, NDC volumes and critical mass acceptance will come through quite quickly in the next couple of years.
The corporate travel community is also embracing NDC. I think its educational campaign, its transformation of the business is understanding how the new distribution capability will impact, and how they can enhance the services they currently provide to their customers, as well as level playing fields with direct sales.
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