How AI is shifting the technology and distribution landscape for aviation and travel

The travel retail landscape has fragmented for everyone whether they're content suppliers, channel operators, technology partners or the end consumer. New product and pricing models offer greater than ever flexibility, pricing power and personalisation options, but have also vastly increased the complexity of the booking journey and the amount of time and effort needed to complete it.

• Can new AI solutions like booking agents, consolidation tools and virtual assistants fuse together this travel retail landscape into something more stream-lined, consistent and user friendly?

• Is the industry taking the wrong view - is fragmentation just the price we pay for a travel retail landscape that is focused on innovation, competitive differentiation and meeting ever-changing demands for greater personalisation, new channels and platforms and ever more customised content?

• What does AI offer from different perspectives? Does the promise of AI tools for buyers/consumers - of supporting faster, smarter, cheaper and more personalised travel decisions - run up against the AI tools of suppliers/channels, which want to maximise profits and keep consumers/buyers within their own purchasing ecosystems.

• With the global distribution landscape now more complex and fragmented than ever, we explore the key trends that have tilted the balance in the travel ecosystem. How are changing consumer expectations, channel proliferation, technology diffusion and new retailing opportunities altering the state of play for the sector?

• What are the latest shifts and developments in the complex distribution landscape to help meet the changing consumer expectations?

• What role does data-driven traveller insights play at the heart of business strategies and how will it continue to evolve?

• The impact of AI on Aviation and Travel: How consumers as well as aviation and the travel sector at large, are embracing AI and what it means for travel retailing and beyond.

• How will AI change the way in which airlines manage disruptions on the day of operations, and enable them to better support passenger journeys?