From Transaction to Trust – what actually drives airline customer behaviour today

Peter Smith is SVP of Strategic Partnerships - Travel, at Cover Genius, the insurtech for embedded protection. Prior to Cover Genius, Peter was Head of New Business at Holiday Extras, a UK and European provider of travel ancillaries, responsible for developing their partnerships and driving revenue. He has also gained insight into e-commerce platforms as Head of Sales for the UK for CarTrawler, one of the most widely distributed car rental booking engines in the world.