Etihad, Head of Sustainability & Business Excellence, Mariam AlQubaisi at the CAPA Asia Aviation Summit 2022

Transcript

Mariam AlQubaisi:How is Etihad offsetting its emissions? We're trying to produce SAF locally in the UAE, but also trying to tap into SAF through a more attainable sort of system, which is the book-and-claim system. I think this is an interim solution until SAF production reaches or meets demand at the moment. I think there are a good number of people who are offsetting their emissions I think because there isn't traceability. In some cases, people don't know where their money is going. In our case, we are partnered with Carbon Click, and we ensure that there is a traceable record of where the investment went, in what project, and how much they're reaping off the project in terms of credits. So I think the issue is traceability, and people are always looking for a cheaper option when sometimes, based on standards, you need to invest in more expensive expensive projects. We have now developed an amazing Conscious Choices program, a loyalty program focused on making our corporate clients make conscious choices and our guests making conscious choices. So I think this is a great policy that reacts to such demand for, you know, for raising awareness amongst our clientele. And this program is designed to educate and also make— involve our guests and corporates in attaining sustainable measures. Corporate Conscious Choices focuses on the corporates, and corporates have the choice to either invest in a surcharge, carbon credits, or donate miles towards sustainability. On a guest side, you can think of it more of a Fitbit where you get awards based on pro-sustainability behavior. So you accumulate a number of badges and which give you certain, I think, access to certain benefits within the program. So again, it's focused on educating our corporate clients as well as our guests. There's a lot of interest. In terms of uptake, I think since this is a project that is being developed as we speak, certain aspects such as SAF, for instance, is still being developed. However, we have a number of offset— sorry, a number of corporates who have donated miles towards sustainability. Some of them even committed to a surcharge towards sustainability. But we're still developing the SAF element, which has a lot of interest as well. Thank you.

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