Environment, Flight Shaming, Taxes – Finding And Delivering The Best Solution For Sustainability

As customers, employees, suppliers and society at large begin to place increasing importance on corporate social responsibility, corporate leaders have started to implement practises which positively contribute to society. The big challenge for airlines is how to develop an approach that can truly deliver on these ambitions. Widerøe, chief strategy officer, Andreas Kollbye Aks highlights how sustainability will drive future airline strategy decisions ranging from flight shaming to electric aircraft.