Dubai Airports Is Taking A Technological Journey, But People Still Matter In Its Strategy

Dubai Airports CEO Paul Griffiths believes short haul transport could change as new technologies are introduced, but notes that where such technologies are already available, consumers have shown a reluctance to embrace them. While this resistance is more about the resistance to change than the resistance to technology, it highlights that education and a mindset shift will be required to break away from the ‘we have always done it that way’ mentality. And technology shouldn’t be about replacing the human touch and instead should be used to ultimately enable airport staff to deliver a better customer experience.