Direct Aviation: Unlocking a New Era of Regional Mobility

The commercial aviation system was purpose-built to move large numbers of people efficiently between major markets-and it does exactly that. But the same hub-and-spoke architecture that has driven decades of growth also leaves a significant opportunity unreached: 35 million daily trips suppressed by the absence of viable air service, 84% of qualifying routes currently unserved, and a total addressable market valued at USD74 billion. These aren't failures of vision or execution-they're the natural boundaries of an infrastructure designed for a different mission.

Direct Aviation changes the equation. Enabled by hybrid-electric aircraft designed for quiet, short-field, lower-cost operations, it allows carriers to activate thin routes, expand hub catchment areas, and connect communities using underutilized airport assets already in place-without competing with the networks they've built.

For airline and airport leaders seeking profitable growth beyond congested hubs, this session offers a clear look at how a new class of aircraft opens new networks, new partnerships, and a scalable path to revenue in markets aviation has never had the tools to reach. Until now.