Datalex Insight – Digitalisation Will Deliver A Travel Retail Future That Will Become More And More Personlised For Passengers

As a market leader in digital commerce for travel retail, Datalex says the future will become more and more personalised. Airlines want to leverage the rich customer data they hold. The emergence of new Artificial Intelligence technologies combined with new industry distribution standards will allow them to achieve this, according to its CEO Aidan Brogan, and algorithms and technology platforms mean that more data can be processed in real-time than ever before, generating valuable retailing insights.