Cebu Pacific Update – An E-Commerce Company With Aeroplanes

Cebu Pacific chief operations adviser Rick Howell describes the LCC as an e-commerce company with aeroplanes as it embraces technological change and builds on its strong brand presence in the Philippines to grow its international network. He notes how capacity is growing between the Philippines and Australia and the airline’s own activity in this competitive country market that is home to a notable Filipino diaspora. But, it is not just about heritage and VFR demand and he discusses how the airline is trying to sell the Philippines an alternative to Bali as a leisure destination.