CAPA Airline Boardroom Live. Strategy Session 2: How Can FSCs Regain Their Short Haul Markets From LCCs?

A reformulated Board will be presented with an executive summary report of Session 1 of the meeting and, incorporating that, be asked to address a set of different matters, which for the sake of convenience we have described as high level. Part 2. High level decisions 1. Distribution Strategy

• Distribution strategy
• Reorganising sales channels
• Improving merchandising opportunities

2. Establishing new business models

• Convert short haul operations into low cost
• Create an entirely new low cost subsidiary
• Buy an existing LCC
• Codeshare or JV with an existing LCC
• Focus on long haul, cut back short haul

3. Leveraging Partnerships

• Use bilateral or global alliances
• Establishing JVs, immunised and otherwise
• Use equity investments to maximise network and value added
• Optimise codeshares and FFP linkages