Beyond Miles: Building true loyalty with Gen Z

Peter Smith is SVP of Strategic Partnerships - Travel, at Cover Genius, the insurtech for embedded protection. Prior to Cover Genius, Peter was Head of New Business at Holiday Extras, a UK and European provider of travel ancillaries, responsible for developing their partnerships and driving revenue. He has also gained insight into e-commerce platforms as Head of Sales for the UK for CarTrawler, one of the most widely distributed car rental booking engines in the world. Peter has spent his career working in travel and hospitality and also worked closely with the founders of MoneySupermarket.com, playing an instrumental role in helping build their leading travel comparison website, TravelSupermarket.com.