ALTA, Executive Director & CEO, Jose Ricardo Botelho at CAPA’s Americas Aviation Summit 2023
ALTA, Executive Director & CEO, Jose Ricardo Botelho spoke to CAPA TV at the CAPA Americas Aviation & LCCs Summit in Ontario, California in Apr-2023 about latest industry trends and company developments.
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Transcript
Jose Ricardo Botelho:We have been trying and working together to explain to the government that there is, there is still an impact of COVID in this industry. So we have to take care with some taxes that we see in some countries because this, it means costs. So that's very important for us to keep these costs down because this is important for the industry in order to bring back the connectivity, bring back the demand, because we still are under, in some countries, in some places, under the level of 2019. In Colombia, we have been working with the entire regions, with the governments in the entire region. What is the point? It's always to bring for governments data to help in the decision. That's the reason that we did in ALTA what we call the Index of Competitiveness, to show the country that, look, the ticket actually is the first door for our own country. Because if someone is traveling to someplace, what you see first is the price of the ticket. Right. So let's take off what ICAO called unnecessary or non-related costs over the tickets in order to bring back the people, to permit that the people are going to travel more in our region. Because especially if you go to Colombia, for example, if you go to Medellín, to Bogotá by car, it's about almost 8 hours. Flying, 45 hours. So why not bring the people to this amazing world called aviation and take people safe to their homes? Mexico is really strong. You see also Dominicana is very strong. In Brazil, it's coming back. I mean, in the entire Colombia, it's a very strong market. What we see is that around the region, this industry is coming back, and it's coming back because the people want to be in another place. After the COVID time, we want to be in another place. So in the entire region, you see this, what we call the tourism revenge, but also we see the business coming back and the people flying again for business, which means that we are active, We resume it, and this is very important for the region.
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