Airlines Have To ‘Earn The Right’ To Innovate, According To Volantio CEO

Volantio CEO Azim Barodawala, says airlines need to be structurally well set up to leverage technology. Airlines “need to earn the right to innovate… that shouldn’t come free,” he explains. He argues “getting the basics right is a lot more important than machine learning or data science”. According to Mr Barodawala, airlines can and should use digital technology to offer personalised, curated experiences to passengers and to target offers at the customers most likely to value and accept that offer.