A Seat May Not Be Just A Seat: Varying The Total LCC Offer To Compete For Premium Or Corporate Passengers

As business customers increasingly seek value for money, especially for short haul travel, and a new generation blends work and leisure when travelling, the distinction between travelling for business or personal reasons has become less relevant. This has provided LCCs with the opportunity to compete for ‘corporate’ business that may previously have not been considered a real revenue opportunity. This session will focus on the increasing role of LCCs in corporate travel, the development by some ‘LCC’ carriers of premium economy or business class products, and the opportunities and challenges of competing in this space. Moderator: CAPA - Centre for Aviation, Managing Director, Stephen Pearse Panel:

• AirAsia X, CEO, Benyamin Ismail
• Amadeus, Head of Commercial Asia Pacific, Airline Group, Cyril Tetaz
• Hong Kong Express, Director, Strategy & Regulatory Affairs, Philip Herbert