‘A New Course For The Future’ For Etihad Airways

In addition to industry challenges, we have faced challenges of our own, acknowledges Robin Kamark, chief commercial officer, Etihad Aviation Group. “We have made tough decisions to achieve necessary change. We are making solid progress – but there is more to be done,” he explains. The company has launched a five-year transformation plan and key reforms to date have included exiting unprofitable routes; simplifying its fleet and reducing aircraft orders; more closely matching capacity to demand, including seasonal aircraft changes; cutting costs and exploring new revenue opportunities focusing on quality revenue; and restructuring our workforce. Mr Kamark acknowledges that next step in the plan will see “strengthened partnerships” and a strategy “to drive innovation to deliver efficiencies and personalised service”. Mr Kamark says the transformation plan is working. “We have made tough decisions, and will keep doing so… we are heading in the right direction, but we still have a way to go.”