The battle for best fares
Amadeus’ latest financial results for 2006 reveal some
interesting points. Total bookings on the system rose 5.5% to just under half
a billion (giving it a 31% share of travel agency bookings worldwide in 2006,
up 1.7 ppts). Online bookings surged by over 25% last year, accounting for just
over 16% of the total – powered by the rise of LCCs globally. Amadeus
stated it made “significant progress” in bringing “crucial
LCC content into the system”, with travel agents now able to book a total
of 48 LCCs on the Amadeus system – or 42% of the total worldwide, according
to Amadeus’ count.
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