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Sterling Airlines shape up for confrontation in a tough Scandinavian market


The highly competitve Scandinanvian market is expected to see a fierce battle in coming few months, as Sterling Airlines attempts to make itself a tougher competitor against Scandinavia’s largest, yet struggling, airline, SAS. [872 words]

Unlock the following content in this report:


  • Change in ownership structure and new top management¬†
  • Enters codeshare agreement with Norwegian Air Shuttle
  • Further expansion in Italy and Portugal; but overall capacity reductions in 2009
  • Outlook: overcapacity placing pressure on yields

Graphs and data:

  • Sterling Airlines management changes: 2008
  • Sterling Airlines capacity (seats) by destination
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