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Southwest Airlines - Aug-08 load factors fall sharply….again


Southwest Airlines reported its load factors fell a concerning 5.4 ppts in Aug-08 to 74.6%. Passenger numbers were also down, with the carrier transporting 9.0 million passengers, a 6.6% year-on-year reduction, of which 7.8 million were revenue passengers (-6.3% year-on-year). Traffic (RPMs) fell 5.2% year-on-year, while the carrier’s capacity increased (ASMs) 1.5% during the period. [813 words]

Unlock the following content in this report:


  • Sector length on the rise
  • Capacity growth slows considerably in Aug-08; flatter growth expected in 2009
  • Continues to trim Northern Winter flight schedule
  • Simplifies onboard sales/payment process
  • Appoints new finance leaders

Graphs and data:

  • Southwest Airlines traffic highlights for Aug-08
  • Southwest monthly passenger traffic (millions) and load factor (%): 12 months to 30-Aug-07 vs 12 months to 30-Aug-08
  • North American carriers passenger traffic (RPM) growth (% change year-on-year) and passenger load factor (%): Aug-08
  • Southwest sector length: Mar-04 to Aug-08
  • Southwest Airlines traffic highlights for seven months ended 30-Aug-08
  • Southwest Airlines' capacity (ASK) growth: Jan-04 to Aug-08
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